Yes, this is a bag of chips with a picture of a squid on it. Yes, the flavor of these chips are calamari! The first time I tasted them I didn't think they were too bad, but after that they were just plain bad. Other chip flavors that one can get here in Kyiv: Crab, shrimp, red cavier, mushroom, chicken and paprika. Yes, they do have cheese flavored as well... thankfully!